Sadly I couldn't go to any press days this month to check out all the fresh Spring clothes as I was in Sweeeden. But I was kindly invited to the New Look press day in Paris when I got home! And Winnie from Diamond Canopy was going too! New Look has a great ethical stance and more sustainable practices than most on the high street so I couldn't miss it! The premise was to have a sneak peak at the fresh lines and film an episode of New Look TV from the store in the Parisian mall Les Halles. On the day I wasn't sure what to expect but there was a camera crew and a stunning new presenter coming too, and lovely New Look people and our gorgeous guide Brooke. Even Isabelle from the old Catwalk Queen! And seems as Winnie is from Birmingham too, it is a crime we had never met before because she is super pretty and wonderful! We felt a bit like celebrities when we were filmed 'walking' into St Pancreas together, and then hopped on the Eurostar for a gossip about blogs and shops. It's a very strange feeling to leave London in the dark and emerge in France!
We did some more filming and hopped in taxis to La Cour Du Marais where the press day was held. There was more filming outside where Winnie and I pretended to casually walk along the street and chat naturally, and stumble upon a New Look press day! Inside was super cool, possibly because everything in Paris felt unbelievably chic, but the white space was filled with cut out trees and curved rails full of clothesss!
When we walked in the first rail I went to had an army print maxi dress. Whaaat? Army print? I remember back to my Spice Girl days and they seem SO long ago. But does that mean a come back is due? After all this 90s revival has to reach the limit before it falls!
I was pleased to see other maxi dresses though, but forgot all about them when I turned to a rail of farmyard, candycane hotness! That's not what the collection was called but that's what I was thinking, alongside 'yes I need to buy this now!'.
The gingham dress on first look is made for the beach, but really couldn't you just about wear it everywhere! Gingham will be the summer print for sure. There were also high waisted shorts and a lot of denim, perfect for last year's Luella-loving floral copies to evolve into cute farm girls, kind of Christopher Kane mixed with barnyard Chanel.
The denim continued, mixed with lace, crochet and eyelets. Can we go from so much black right now to a spring with white? I hardly remember that colour...! Ruffles and washed denim will take serious getting used to.
It's not the end of shoulders though, especially with this sweater that could go with everything. I'm mentally pairing it with a black maxi skirt.
There will be a plethora of nudes too, faintly embellished and very wearable. Wearing nude is an easy and comfortable way to break out of black and white habits.
The favourite collection of Winnie's and mine was definitely 'Cupcake'! At first I was transported back to the 90s again, when baby pink and black and white polka dots were everywhere, but in the form of kitten heels and 60's a-line coats. But this is different!
Heart mesh!! Heart mesh!!
The best Chanel style jacket I've seen.
And polka dot trousers! I can't wait until these hit the store! As we were browsing we had to record some thoughts on camera and I remember sheepishly holding these up and saying some strange things, so the New Look TV episode is going to be pretty interesting, and possibly very cringey!
We were told the shoes and accessories were upstairs, so we rushed up and swooned over everything.
I don't know how anyone can wear sandals or open-toed shoes to clubs and leave with all toes intact, so closed shoes with amazing ankle details get my vote!
Despite what I just said, these shoes were gorgeous. Pink suede and just the right amount of tarnished, dull bling. And ankle straps and a wedge? Gorgeous!
Cute sandals too.
Winnie and I also checked out the kids room, where we were pretty impressed and quite jealous! We agree to nab the teenage sizes of the cutest things next season.
There was an extensive guys collection, with geek glasses still churning out.
We did some more filming and then went off to join some French bloggers for lunch! Check out the blogs Punky B, La Revue de Kenza, Mademoiz'ELLE, Be Snob and Cookies! Gosh the French girls are stunning. They are so natural but so chic and beautiful! I kept thinking wow, how can they wear so little makeup! Not fair! Despite language barriers they were all so charming.
After a decadent lunch of what I could describe as a selection of delicate vegetable purees (very French haha), we hit the mall (dude)! It's quite strange to be in such a familiar shop yet notice very subtle differences in the shoppers and even the atmosphere.
Here there was the famous style wars challenge! I totally shyed away from this right away and brave Winnie took on Typhanie from Cookies. You should be able to see the challenge when the episode goes live soon. It was pretty cool to see all the filming that goes into the tiny episodes, like shots from so many different angles, and then Winnie and Typhanie had to repeat each take loads, like running into the shop about five times!
Winnie did so well, here she is with a huge armful of clothes, all grabbed in five minutes! I did wonder if contestants secretly got extra time, but it was definitely only five!
Here are a few images from the lookbook, the cat top below is even from the kid's section! And so is the red dress, even if it is a Luella rip. What a day!! Do you like the look of the new things?